Having your very own  blog is one of the most effective marketing tools you can utilise. And all it costs is your time. In this article we run through the basics of why starting your blog is essential in today's climate and how it can set your business on a path to success well into the future.



“There are no shortcuts when it comes to organic search engine optimisation”.

5 Handy tips to creating a great blog post.

Tip 1: Make Your Title Catchy

Having that all important title that draws the reader in is vital if you want to attract people to read your blog.

Think of the magazine shelves in the local supermarket. Which magazine to purchase largely depends on which ones catch your eye. Those dramatic headlines are what works to cut through the noise of the hundreds of other magazines fighting for your attention.

Tip 1: Introduce Your Article

Having that all-important title that draws the reader in is vital if you want to attract people to read your blog.

Think of the magazine shelves in the local supermarket. Which magazine to purchase largely depends on which ones catch your eye. Those dramatic headlines are what works to cut through the noise of the hundred other magazines fighting for your attention.

Tip 3: Create Meaningful Sub-headings in the Body of the Content

People like to skim read. We all do it. Catering to this habit is necessary to engage with your reader. Sub-headings are best used with five or six lines of text to support each subheading. Large reams of text put readers off altogether so keep things simple. Short and sweet and informative and tell your story.

Tip 4: Link Out to Others

Having links to other resources on the web is great for raising your profile. Doing so builds your sources and citing them and it builds credibility for you making you look more like an expert. Once you've linked to that URL, send an email to them to let them know you're linked to that source. After all, flattery goes a long way.  The goal here is for that source to link back to you because having that backlink to your site will improve your page rank giving you a significant SEO boost in the process.

Google will see those multiple shares/links and through its algorithm, you will begin to see higher page rankings as a result. The more content you create using these steps, the more people are likely to read them.

Dwell time is the time spent on site which is also a factor in Googles search algorithm.  If you want further insight into creating backlinks, be sure to check out Neil Patel's How to Create High-Quality Backlinks.

Tip 5: Have a Conclusion

Concluding your blog post gives the reader a summary of the article. Look to end with a proposition or question. To encourage engagement, a question in the conclusion can significantly increase the likelihood of this. User comments can be read by other readers and offer a chance to open dialogue with your target audience.

By engaging with your audience on this level shows that you  are passionate about your industry, your brand and your community. It's a perfect opportunity to upsell  your service or product. A call to action here can pay off dividends.